"LOVE AT FIRST BITE"
Fragrance Launch Party: An exclusive, immersive dining experience for Roberto Cavalli and 300 guests
EXPERIENCE DESIGN • VISUAL MERCHANDISING
214 Lafayette, NYC
For the global launch of Cavalli's newest fragrance, Just Cavalli, a five-story former power plant in downtown Manhattan became the backdrop for an intimate and surprise-filled private dinner. Upon entry, guests discovered a glass-walled pool filled with floating models and golden perfume bottles. Venturing upstairs, a cavernous, luxuriously appointed dining room with eclectic clusters of furniture created small intimate moments for conversation. Guests were whisked away during dinner to sample the fragrance in the Perfume room, a fantasy boudoir with golden beaded walls, custom floral wallpaper and the fragrance displayed in an infinity-mirrored jewel box. Down the hallway, a fortune teller gave private tarot readings in a sumptuously appointed bedroom. The evening reached its peak at "Club Python" on the top floor and outdoor patio. Walls were covered in etched python-print pyramids and mirrored panels contained hidden brand video projections, seamlessly blending with lounge decor to create a glamourous nightlife atmosphere.
In collaboration with We Came In Peace