Nike Olympic Showroom
ENVIRONMENT DESIGN • VISUAL MERCHANDISING
In anticipation of the Olympic Games, Nike selected seven female Olympic athletes to become the face of their new fashion-forward sportswear collection. To introduce the editors and press to the vivid line of clothing, shoes, and accessories, a suite of fantasy locker rooms for each female athlete were created. Hosted in a private boxing gym in Manhattan’s meatpacking district, these locker room vignettes were completely customized to bring the personality of each woman to life via props, materials, and sporting equipment.
In collaboration with We Came In Peace
Photos by Matthew Barela